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The Concept: What Style, Size, and Price Should be Built?

February 2024

In the concept phase of development, residential builders frequently engage Streamline Communities to perform a Market Study to determine what style, size, and price of homes to build. Above is an overview of Woburn, MA and the surrounding towns new home residential monthly sales fill rate. There were 71 area new home sales in 2023, with the demand within the 1,800 to 2,300 square foot range. We can look a little closer and understand the type of product that’s being sold, such as townhomes, plex’s, and flats. This allows us to make very definitive recommendations on the what type of homes to design, the size, and how to set pricing that will maximize profit without minimizing sales fill rates.

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