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Marketing vs. Pre-Marketing

July 2021

Gone are the days where touring a model home was a prospect’s introduction to a new construction project. With modern tools, the home sale/leasing process can begin long before you have a finished product to show. Streamline Communities, using a mix of cutting edge marketing tools, has extensive experience and success in the pre-marketing process.

The Greens at Pembroke, pre-marketing at its best!

What would you consider a successful rate of pre-sold/leased homes in your next project? Homes that are on paper only, or only partially constructed – 5%, 25%, 50%? How about 100%! That’s the percentage of homes pre-leased by Streamline Communities for Steve MacCormack at his development, The Greens at Pembroke, in Pembroke, NH. By using a mix of marketing tools including 3D digital renderings, virtual tours, signage, websites, and social media, Streamline Communities generated 14 applications during opening weekend and all 75 homes pre-leased prior to delivery. Additionally, we achieved price increases over 60% from start to finish.

Connect with New Homes CEO Tom Skahen

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